Reliable numbers show where you stand. Commercial judgement shows where to move.

For over a decade, I worked in audit with listed and PE-backed companies, gaining Big 4 and mid-tier experience. What stayed with me was how often owners were making their biggest calls, on hiring, pricing and where to spend, with no financial model underneath them, the kind no listed business would operate without.

I bring that institutional financial thinking to founder-led, owner-managed and growing businesses. I build cash flow forecasts, KPI dashboards and margin analysis by client, job, SKU or channel, so the next decision rests on numbers rather than instinct.

I kept seeing good business owners blindsided at year end, hit with a large bill they could not see coming, simply because no one had kept their books clean during the year.

So I do it monthly, which means it is never a crisis: clean books, a monthly profit and loss and balance sheet, and reconciled accounts the whole year through. I take the time to understand how your specific kind of business runs, rather than applying generic bookkeeping and hoping it fits.